The Future of Work
A forward-thinking magazine that is a celebration of Hult alumni, putting the people at it’s core.
Our first challenge when kickstarting this project was to change the legacy of the Hult Alumni Magazine which lacked a clear editorial voice. With a new creative team alongside an editorial shift—The Future of Work, we set out to introduce a new standard for educational magazine titles, in every way.
The creative direction, confident and contemporary, included nuanced details that nod to traditional academic book conventions but appropriated.
The issue was exhaustively researched by our content team, drawing upon a wide pool of expert faculty and alumni contributors to ensure that the ambitious creative was as provocative as possible.
The underlying design system is strict and controlled, whilst allowing the opportunity for more expressive layers to suit each story. Maximising our house typefaces, we challenged their previously defined roles, depending on the section and stories. This brought new life to the Hult’s brand visual language previously locked into a traditional typographic rules. Each page was dense, layered, highly controlled and texturally rich.
The printed magazine was followed by the digital edition and social campaign. Originally created as a pride piece for the alumni community the magazines extended it’s use for sales, marketing as a key recruitment and retention tool.
Client
Hult International Business School
Role
Creative Director
Designer
Studio Wan
Illustration
James Graham
Photography
Joupin Ghamshari
Digital Preview
Hult alumni mag
https://viewer.joomag.com/hult-alumni-magazine-hult-alumni-magazine-2020/0431976001581358158?short&
