From junk mail to keepsakes
Whether it’s postcards, flyers, postcards, greetings cards, or bookmarks, with every piece, the goal is to inject joy, colour, and a sprinkle of enchantment, redefining the notion that mail must be mundane. Nobody wants junk mail.
The physicality of print provides a sensory engagement that digital platforms often cannot replicate, evoking emotions and memories through touch and sight. Over 300,000 types of direct mail are sent globally from Hult, each designed to delight, inspire or convince Hult’s prospective students. The highlight is Hult’s legacy piece - the accepted packs. Upon being accepted, students receive a beautiful pack in the mail with their acceptance letter. The team’s constantly evolving this piece which has included an infinity pen that lasts forever, a tile to never get lost, and a skross for the global student.
Client
Hult International Business School
Role
Creative Director, In-house Creative Studio
Designer
Brand Strategy
Content Strategy
Production & Operations
