A non-traditional prospectus

The student prospectus is one of the first branded touch-points for Hult and a legacy piece. Immersed in stories from all over the Hult community, students, alumni, and faculty come together in beautifully designed pages to tell the story of a world-class business school experience.

2020 gave us an early opportunity for the brand to be disruptive and push the limits of the page. We wanted to explore ways to bridge the gap between print and digital.

To create a print piece with a multi-dimensional experience, focus on designing it with engaging visual elements, such as vibrant layouts, strong photography, and varied typography for visual interest. Incorporate technology like augmented reality through QR codes to provide additional digital content, bridging the gap between print and digital experiences. Enhance the narrative by weaving storytelling throughout the piece, creating an immersive journey for the reader. These elements collectively contribute to a print piece that goes beyond the traditional, offering dynamic and interactive elements.

Client
Hult International Business School

Role
Creative Director, In-house Creative Studio
Designer
Art Director
Content Strategy

Teams
Hult Creative Studio