Hult is a practical business school for those made to do. It’s a community of “doers” who roll up their sleeves and jump right in. The idea for this digital video campaign centred around hands being the commonality when it comes to taking action whether that is the start of an idea as a doodle in your notebook physically doing hard work to start a business or metaphorically celebrating with your hands raised high up.

Using this metaphor, we paired footage of hands in familiar situations with existing Hult footage. However, the true narrative thread was woven through the artful choreography of a contemporary dancer, accompanied by poignant spoken word poetry all produced by our in-house team. This fusion of visual and auditory elements not only conveyed confidence but also celebrated the unconventional spirit of Hult's educational philosophy. By juxtaposing the ordinary with the extraordinary, we captured the essence of what sets Hult apart in the realm of business education.